Jan van Merwijk

Director @ Feijenoord Stadium

With the new 63,000 capacity stadium, Feyenoord Rotterdam wants to move the club forward in terms of commercial, organisational and team aspect. With the project, the revenue streams of the club should substantially increase due to additional ticket sales, higher revenues from hospitality, enhanced sponsor value and non-football events.

Why attend:

  • Learn about solutions to create a smooth transition between football and concerts
  • How to prepare your staff for the new stadium
  • Area development and how to preserve the club’s history